For the sixth consecutive year, DATART has been named Most Trusted Brand of the Year in the Electronics Retailers category. This prestigious title, awarded by customers themselves in an independent consumer survey, confirms that DATART remains a symbol of quality, reliability, and top-notch service. This year, DATART saw a 2.7% increase in votes. The results were announced at a ceremony on Thursday, November 13, 2025, at the Cubex Center in Prague. The award for DATART was accepted by Pavel Schwarz, head of the SDA sales department.
The Most Trusted Brand survey is organized annually by ATOZ Marketing Services in cooperation with the NielsenIQ research agency.
This year, nearly 4,000 Czech consumers participated, evaluating hundreds of brands across more than 90 categories.
"We are very pleased with the award. It confirms that our long-term efforts to build customer relationships based on trust and quality are worthwhile. At the same time, it commits and motivates us to continue improving the level of our services, which customers can rely on," says Daniel Večeřa, Chairman of the Board of Directors of NAY-DATART. "We greatly appreciate that this recognition comes directly from consumers. It is a clear signal that our customer focus and efforts to meet their needs are bringing concrete results," he adds.
Trust built on professionalism and a personal approach
DATART's success is based on a combination of a wide range of products, expertise, and a personal approach. More than 1,000 electronics specialists work in over 150 stores throughout the Czech Republic, helping customers with selection, advice, and after-sales service. In addition, the connection between the online environment and stores allows consumers to handle everything easily—from purchase to delivery to complaints—in a way that suits them best.
"Customers appreciate that DATART is a clearly defined and trustworthy retailer with proven procedures and rules. At a time when new sales formats are developing, such as marketplace platforms, we want to be a certainty for customers that shopping with us is always safe and fair," adds František Mikoška, Sales and Marketing Director at DATART.
DATART has long been a leader in the field of speed and quality of service. Thanks to modern logistics and packaging technologies, most orders are shipped the same day and delivered within 24 hours. The popular RYCHLART service also allows customers to pick up their goods in-store within 30 minutes of ordering. "We believe that our customers truly appreciate the quality, reliability, and personal approach we offer. The trust they place in us is not only a huge reward for us, but also a commitment for the future. Every year, we strive to move forward—and it is feedback from our customers that motivates us the most," concludes František Mikoška.
