We are a Czech company with more than thirty years tradition on the consumer electronics market. We have our own chain of stores, several e-shops and we run hotels, restaurants, and wellness.
One of the biggest retailers of electronics in the Czech Republic and Slovakia with more that 120 stores.
A traditional Czech brand selling small household appliances which has been on the market since 1943. Eta is one of the biggest Czech brands.
Relax and let yourself be pampered in the heart of the Beskydy. Valachy Resort offers tranquility in it’s two wellness centers: Wellness Horal is popular among families with children and one-day visitors. The intimate atmosphere in the L-Spa at the luxorious Spa Hotel Lanterna will be appreciated by accommodated couples.
Received two awards in the independent survey The most trusted brand of 2020.
DATART surpassed Alza and became the WINNER in the electronics retailer category. And ETA scored highly yet again when nominated by Czech consumers who selected it as the most trustworthy brand in the small household appliances category.
Enjoy the combination of experiential gastronomy with the perfect service of our professional personnel in Valachy Resort.
years on the market
HP TRONIC is a Czech company with a thirty year history and has a leading position in the consumer electronics and household appliances market in the Czech Republic and Slovakia. HP TRONIC is proud to have DATART and Eta in its portfolio. The company also focuses on tourism and gastronomy, by managing the Valachy Resort in Velké Karlovice and Bistrotéka Valachy in Zlín. HP TRONIC currently has over 3,000 employees.
Daniel Večeřa, CEO