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Datart – the densest consumer retail


The merge of DATART with HP TRONIC GROUP will proceed to its final phase at the beginning of August. Sequential changes of selected EURONICS retailers run by HP TRONIC GROUP to DATART brand starts in August. DATART electronics retailer chain will nearly double its shops on the Czech and Slovak market, exceeding the number of 110 retailers overall, which makes it more accessible for customers. Daniel Večeřa, CEO of HP TRONIC GROUP explains: “Inclusion of the retailers under one brand DATART is a logical step. This will bring a lot of advantages to our regular and new customers as well. Strong backgrounds of HP TRONIC GROUP and long experience in electronics retail will enable DATART to extend its range of goods and services together with a high standard of customer care. The logistics will be supported by the most modern logistics centre in Jirny. Several selected retailers in Prague will be supplied with goods more times a day. Due to this, customers can order their goods online and pick them up in the shop.”